E11even Miami celebrates 11 years with club secrets

E11even Miami celebrates 11 years with club secrets

E11even Miami — the 24/7 concrete mega-club where tables fly for $100,000 and servers resemble Victoria’s Secret models — has become a staple destination for celebrities since opening its heavily guarded doors in 2014.

In honor of the esteemed establishment’s 11th anniversary this week, operating partner Gino LoPinto took Page Six on an exclusive tour of its ultra-VIP artist’s section, which has hosted a slew of A-listers like Kylie Jenner, Usher, G-Eazy and Cardi B.

“Some of the celebrities that have been in this section … it would take me an hour to name them all,” LoPinto told us before listing elite frequenters Leonardo DiCaprio, Kendall Jenner, Gigi and Bella Hadid and Steve Aoki.

E11even’s operating partner Gino LoPinto took Page Six on an exclusive tour of the Miami mega-club’s VIP sections. Zak Bennett for Page Six
Big names like Usher, seen here at the club in 2014, have frequented the venue over the years. Gustavo Caballero

VIPs and top-tier talent are discreetly welcomed inside the venue — co-founded by Dennis DeGori, Michael Simkins and Marc Roberts — through a secret back door called the artist’s entrance in an effort to avoid the boisterous crowds of clubbers lining up at the main door.

“Snoop Dogg, 50 Cent, Doja Cat, Nicki Minaj, you name it. This is the way they come through,” LoPinto said of the unassuming hidden hatch, adding, “And this is where security escorts come in.”

The exclusive area — featuring stylish black quilted leather banquets, red-paneled walls and spacious tables topped with ice buckets and cocktail menus — overlooks the main party pit while still remaining in the shadows.

“Some of the celebrities that have been in this section … it would take me an hour to name them all,” LoPinto said of the VIP artist’s section. Zak Bennett for Page Six
The roped-off area features black leather banquets with red quilted walls. Zak Bennett for Page Six
A-listers sneak into the club through an unassuming back door and beeline right to VIP. Zak Bennett for Page Six

“A lot of the [celebrity] guests prefer to be just a little removed and get that panoramic view from just a little bit set back,” LoPinto explained. “It’s also the artist section — so many of our performing talent, DJs and their entire crew like to sit in this area.”

LoPinto recalled his most salacious celebrity memory from the VIP section, sharing that Miley Cyrus started making out with go-go dancers during her wild party phase.

“She was on fire,” LoPinto said of the “Flowers” singer. “Her outfit was stunning, crazy. And she had a wig on.”

Miley Cyrus once made out with go-go dancers after partying in the artist’s section incognito.
Nicki Minaj, seen here in 2016, used the secret back door to enter the hotspot. Getty Images
Rihanna and Drake showed PDA for the first time while partying in the VIP section of E11even. INFPhoto

“She was just rocking the place and just let herself go wild,” he continued, adding that Cyrus “ended up in the go-go stand dancing with the go-go girl, you know, kissing, everything. Like, it was one of the craziest moments. Pictures that we never released — not even to Page Six.”

Until now, that is.

Another pivotal pop culture moment to unfold behind the premier section’s velvet ropes was when Drake and Rihanna confirmed their love with some heavy PDA in 2016.

The party pit is beloved by singers and actors alike. Zak Bennett for Page Six
Tables in the pit, which surround a center stage, range in price from $2,000 to $100,000 depending on the time of year. Zak Bennett for Page Six
Table 32 is the most expensive and exclusive section in the party pit. Zak Bennett for Page Six

“There were rumors out there, but nothing was really concrete,” he recalled, referring to gossip that the rapper and singer were an item. “And he showed up here with Rihanna, and it was the first time they showed a public display of affection [and] kissed at the booth they were in.”

Jessica Alba also partied until 4 a.m. in the exclusive space when she celebrated her Honest Company going public in 2021.

“She actually celebrated here in our lower VIP section, and she had the best time,” LoPinto said. “She actually came back a couple more times after that. But she was such a sweetheart. It was intimidating almost to meet her first. But powerful woman, beautiful woman. And the sweetest, sweetest can be.”

Kylie Jenner has hit the pit on multiple occasions. ADINAYEV MEDIA
Khloé Kardashian danced there instead of the VIP section. ADINAYEV MEDIA
Post Malone famously tapped a keg while seated at Table 32. World Red Eye

While celebrities often prefer a bit of separation from regular patrons, some choose to party amongst the throngs in the club’s lively pit. The celebrated section features dozens of booths encircling the dance floor, which has a retractable center stage where singers, rappers, acrobats, aerialists and other troupers entertain guests.

“This is also a theatrical stage with the Circle du Soleil-type of performances,” LoPinto said. “We’ve done everything. Contortionists, ‘America’s Got Talent’ winners like Billy and Emily [England], the roller-skating couple. This stage has had some of the biggest performers in the world consistently for 11 years, and we will continue to do that.”

Tables located inside the party pit are the club’s most expensive to reserve and can cost anywhere between $2,000 to $100,000 depending on the time of year.

The DJ booth doubles as a stage for famous artists like Travis Scott and Cardi B. Zak Bennett for Page Six
“We actually call it the production booth because we have the DJ here, the light operator and our live video editor at all times,” LoPinto said. Zak Bennett for Page Six

“It gets absolutely nuts,” LoPinto admitted of the pit. “Still comfortable, but yeah, it gets really crazy. It’s a packed house almost every night. And the energy here is just unmatched.”

The priciest and most sought-after spot inside the pit is Table 32, which is located next to the DJ booth and dubbed the artist’s table.

Post Malone was famously seated at the coveted corner when he visited the club in 2019.

G-Eazy is a regular at E11even. Getty Images for E11EVEN
NHL star Aaron Ekblad celebrated his Stanley Cup win in the party pit. Getty Images for E11EVEN Miami

“Post Malone was a big Bud Light fan, so we actually tapped two kegs for him at his table, and his bottle presentation was 11 cases of Bud Light with sparklers shooting out of it,” LoPinto shared. “And then he went on to crush it and buy $50,000 in singles that he was throwing into the crowd.”

The DJ booth has transformed into a main stage for chart-topping rappers like 50 Cent and Travis Scott and world-renowned DJs such as Tiësto, Diplo and Shaquille O’Neal, who is known on the turntables as DJ Diesel.

“We actually call it the production booth because we have the DJ here, the light operator and our live video editor at all times,” LoPinto explained.

Travis Scott has performed in the DJ booth on multiple occasions. E11EVEN Miami
50 Cent is a regular customer “In da Club.”
Halsey and G-Eazy performed a show on the club’s famous center stage. Getty Images for E11EVEN

Big-time patrons are assured privacy and safety thanks to the club’s strict security practices.

“If a celebrity is just here on their own relaxing and partying and [having] a good time, then we take, you know, protective measures to make sure nobody’s being intrusive or have cellphones out in their face,” LoPinto said. “So we politely ask to not do that and put the phone away and protect the guest or VIP that doesn’t want that happening.”

Surprisingly, famous clients don’t often make any fussy demands or crazy requests.

Cardi B enjoys the energetic party pit. Getty Images for E11EVEN
Talented gymnasts and contortionists put on exciting shows each night. E11EVEN Miami

“Ironically, the celebrity requests that we get aren’t that out of line. You know, they come here usually humbly, respectfully, really just to party,” LoPinto shared. “When we book celebrities and performing artists, then, you know, there’s what you call a hospitality rider that’s a little different.”

Some requests on past celebrity riders included specific asks like bowls of green-only gummy bears, a rare beverage the club had to track down and for Playboi Carti a 10-foot cage.

“So we had to build this cage while the crowd was rocking and packed on top of our center stage, and he performed on top of it, and it was kind of nuts. Crowd went wild,” LoPinto said. “But that was pretty much the most extreme thing that we’ve had to deliver on.”

The club’s kitchen is famous for late-night bites like empanadas and chicken wings. Zak Bennett for Page Six
The venue is known for its tenders, a favorite dish for Dwyane Wade. Zak Bennett for Page Six
The club serves its own E11even brand vodka. Zak Bennett for Page Six
Creative director John Masse dreamed up the art on the walls. Zak Bennett for Page Six
The upper-level floor overlooking the party pit is cozy and has its own bar. Zak Bennett for Page Six

The venue’s late-night cuisine — including chicken wings and empanadas — has been a major attraction for the stars. Dwyane Wade specifically asked for an order of the club’s “world-famous” chicken tenders when he turned up to celebrate his Miami Heat jersey retirement in 2020.

“He called in advance to make sure we had the chicken tenders on his table,” LoPinto dished.

E11even’s rooftop, which was transformed into an elevated eatery dubbed Giselle in 2023, has also hosted heavy hitters over the years.

“Derek Jeter really came to our rooftop, and we did shots together,” LoPinto shared. “He was such a nice guy, and he’s one of my idols.”

The second-level tables are less expensive than those in the party pit and VIP sections. Zak Bennett for Page Six
The upper level features a fireplace display and several discreet areas. Zak Bennett for Page Six
The security team takes specific measures to make sure A-list guests are protected and comfortable. Zak Bennett for Page Six
“They don’t have phones in their face, they know they’re protected, they’re secure and it goes hand in hand with, you know, one of our slogans, which is ‘Welcome home,’” LoPinto said. Zak Bennett for Page Six

E11even has become a hub for the upper crust because they can feel safe and comfortable while still getting a luxury experience.

“They don’t have phones in their face, they know they’re protected, they’re secure and it goes hand in hand with, you know, one of our slogans, which is ‘Welcome home,’” LoPinto said.

“And that’s what we say to everybody when they walk through the door.”

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