Ayesha Curry’s Oakland shop, Sweet July, closes over safety concerns
Ayesha Curry’s boutique shop and café in Oakland, Calif. is closing “in order to prioritize the safety” of customers and workers, the business announced over the weekend.
Sweet July’s last day in the crime-ridden city will be Feb. 9 — about four years after the wife of NBA star Steph Curry first opened its doors to sell home goods and products from black-owned brands and Bay Area-based artists as well as coffee and pastries.
“In order to prioritize the safety of our patrons and staff, we have made the difficult decision to close our Sweet July cafe and store in Oakland,” the shop wrote in an Instagram post Saturday.
“We have loved being a part of Oakland and are grateful for the community that has opened their arms and embraced us. It has been an honor to serve you.”
The shop previously suffered a break-in in 2022 that forced the business to temporarily shut its doors.
The storefront’s glass front entrance was shattered and several items were stolen during the burglary, an Oakland police spokesperson told SF Gate at the time.
The business was named after the summer month that Ayesha Curry has a strong affinity for.
She married superstar NBA player and Golden State Warriors guard Steph Curry and gave birth to three of their four children in July.
The shop has the same name as the lifestyle magazine started by the NBA WAG and restaurateur.
“Nestled in the heart of Uptown, Sweet July looks beyond retail to create an experience and a beautiful gathering place for the community that inspired it,” Curry wrote on her website. “A space where new customers feel like regulars, and regulars feel at home.”
Curry’s shop and café is not the first victim of the California city’s crime problem.
Big box stores like Target, Denny’s and In-N-Out Burger closed Oakland locations as the businesses struggled with safety concerns.
“While this chapter comes to a close, Sweet July has exciting new ventures on the horizon that we can’t wait to share,” the business wrote Saturday.
