Pete Davidson poses in his underwear for Reformation after tattoo removal
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Pete Davidson shows off his tattoo-free bod in nothing but his underwear for a new campaign with Reformation. Reformation
He’s boyfriend material.
Pete Davidson has spent the last several years removing his nearly 200 tattoos — and now, he’s ready to show off his clean slate.
Just in time for Valentine’s Day, the former “SNL” cast member and “go-to complement to beautiful and talented women everywhere” stars in Reformation‘s latest campaign, showing off his buff bod in boxer briefs ($38).
The “SNL” alum started the process of removing his more than 200 tattoos several years ago. Reformation
He’s Reformation’s “official boyfriend,” and not afraid to share it. Reformation
Davidson’s buff bod will grace billboards across the United States. Reformation
Davidson, 31, also models a limited-edition “Official Boyfriend” sweatshirt ($108) in one of the snaps. (The brand’s also selling an “Official Girlfriend” sweatshirt, for couples who’d like to coordinate.)
In an accompanying video, the “King of Staten Island” star relishes his role as a doting beau, arriving at a Reformation store and offering reassuring feedback like, “You look amazing, you should definitely get that” and “Could I put that on my card, please?”
It’s been quite a comeback season for Pete, who began the painful process of scrubbing his body of all ink last year.
In December, he was named creative director of Doublesoul, a funky sock line, which allowed him to reflect on his formerly flashy fashion sense.
Reformation’s selling the “Official Boyfriend” crewneck ($108) modeled by Davidson — along with an “Official Girlfriend” version. Reformation
His soft, sustainable boxer briefs ($38) are up for grabs, too. Reformation
“I got into the public eye when I was really young, like 19, 20. At that time, you don’t know. You see all these rappers with designer s—t, and you think you’re a rapper, but you’re actually a comedian,” Davidson said in an interview.
“If you Google any picture of me from ages 20 to 27, it’s purple shirts, fedoras, all these chains, and f—king dumb Rolexes. It doesn’t look cool at all. But I’m very fortunate that I’m 31 now. Looking back, I’m lucky that I finally woke up.”
And while Davidson also declared he doesn’t want to be known for his high-profile girlfriends — like Ariana Grande, Kate Beckinsale, Kim Kardashian and Phoebe Dynevor — we wouldn’t be surprised if the new Pete attracts even more attention.
