McDonald’s returns classic faves to menu after social media pressure
Well, this is clucking awesome.
McDonald’s is teasing the comeback of two classic favorites in 2025 — with company execs crediting social media pressure for the menu glow-up.
Comments made on X by McDonald’s senior marketing director Guillaume Huin weeks ago have resurfaced amid this week’s news that rumors of a return for the long-gone Snack Wrap were true — with revealed plans for an updated take on the fast fooder’s sorely missed Chicken Selects as added cause for celebration.
Thousands of eager eaters had been advocating for the discontinued items over the years — and the company is giving the campaigners full credit.
Calling the Snack Wrap the “most requested item of all time,” Huin assured everyone that their voices had been heard.
“If you ever wonder if your posts here matter, if they have an impact, if we even care, let me tell you something, you and you only with your countless posts and requests and petitions made it happen,” he said on X.
“They were in all our meetings, all our discussions, every single powerpoint to make a case for it. You won, Snack Wrap fans. Thank you.”
The Snack Wrap disappeared from menus in 2016. The Selects went a year earlier. The chain tried Buttermilk Crispy Tenders as a follow-up in 2017 — they were gone by 2020.
Recent chicken hits have included the McCrispy and Chicken Big Mac sandwiches, both of which will be hanging around in some capacity, according to the company.
“We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026,” Chris Kempczinski, McDonald’s president, chairman and CEO, told investors on Monday.
“This year, there is incredible energy for the return of Snack Wraps in the U.S., along with a few other markets,” he said.
As far when fans can expect to be able to once again pick up the beloved bite — served with grilled or crispy chicken and ranch or honey mustard sauce — and give the new strips a trial dip, Kempczinski preferred to play coy, Today reported.
“My U.S. team would kill me if I gave any more details about the when and the exact specifics of how we’re going to plan on doing that, but certainly expect that to come online later in the year,” he said.
Response on social media has been largely enthusiastic.
“Praise Jesus! I love snack wraps! I never understood why you took them away,” a X user exclaimed.
“I might actually cry,” another admitted, upon hearing the news.
“Make a Snackwrap McRib. Don’t question it, just go for it. Have faith,” one wiseacre cracked.
