Meghan McCain blasts ‘boring’ Meghan Markle’s new lifestyle brand
Meghan on Meghan crime.
Meghan McCain went after Meghan Markle — again — during the premiere of her “Happy Hour” online series on Wednesday and specifically criticized Markle’s newly announced lifestyle brand, As Ever.
“She apparently never listens to anyone living in reality,” the conservative commentator, 40, said about the Duchess of Sussex, 43.
Meghan Markle at the Invictus Games 2025 in Canada. Samir Hussein/WireImage
McCain told her guests, celebrity blogger Perez Hilton and journalist Mary Katharine Ham, that she thought the original title of Markle’s company, American Riviera Orchard, “was a terrible name to begin with.”
After showing the Instagram video from Monday of Markle announcing her “As Ever” brand, McCain said that she “cannot stand” the “Suits” alum.
Meghan Markle on her talk series. 2way/YouTube
Meghan McCain talking about Meghan Markle. 2way/YouTube
“I love people that I can relate to, like every other 40-year-old mom,” said McCain. “I don’t want to eat her jam. I love Princess Kate. I don’t know what she’s doing. This is like her ninth rebrand. I actually had to review her show and her podcast, and it was horrible. It was so boring.”
“I would not tell her to do any of this stuff,” McCain added of Markle. “I would have a whole different idea of how to help her career.”
Markle changed the name of her lifestyle business after dealing with a slew of trademark snafus, making the big announcement Tuesday while unveiling a brand-new website and logo for her business venture.
Meghan Markle announces her next lifestyle brand. @meghan/Instagram
But in the days since, Markle has been caught in multiple branding mishaps related to her As Ever company.
A small Spanish town in Mallorca accused Markle of copying their traditional coat of arms, which seemingly bears a striking resemblance to the As Ever logo. Meanwhile, an NYC-based clothing brand called As Ever spoke out about the moniker of Markle’s business.
Meghan Markle’s As Ever brand. As Ever
Meghan Markle’s jam. @heatherdorak/Instagram
“I used to really like her,” McCain said about Markle, explaining that now thinks the duchess and Prince Harry are “boring” and don’t understand “transparency.”
The former “The View” co-host then praised Markle and Harry’s estranged sister-in-law, Kate Middleton, who is now on the other side of her cancer battle.
“I think it’s cause my dad died of cancer, I was really rooting for her and I was so sad about it,” said McCain. “We’re basically the same age and I’m just [team] Princess Kate forever now. That’s just me.”
Meghan Markle and Prince Harry at the Invictus Games Vancouver Whistler 2025. MEGA
McCain blasted Markle last month, calling the trailer for the former actress’s upcoming Netflix lifestyle series “tone deaf” and “out of touch.”
“Now that she wants to be American again instead of British aristocracy what she seems to forget is Americans want real, raw, uncensored,” McCain wrote on X at the time.
Meghan McCain in a selfie. meghanmccain/Instagram
McCain also claimed Markle’s lifestyle is unattainable for many Americans who “can’t pay for groceries.”
“We are a country in rage, uncertainty and intensity right now. This concept is ill advised,” she added.
