Super Bowl 2025: How to Watch and What to Know on Music, Ads and More

While it is the most popular sporting event in the United States, the Super Bowl can sometimes feel like an afterthought, compared with all the peripheral things happening on Super Bowl Sunday.

In that spirit, ahead of this Sunday’s game in New Orleans between the Kansas City Chiefs and the Philadelphia Eagles, here is a guide to the day that has nothing to do with touchdowns. (You can get a football-related preview as well, if you want one.)

What is the best way to watch?

Fox has the broadcast rights to this year’s game and will also stream it through the network’s website and app. But fans looking for an alternative experience can test out the Fox-owned app Tubi. It plans to stream the game free and will be doing a pregame show starring Olivia Culpo, a model, influencer and the wife of the San Francisco 49ers star Christian McCaffrey, with a red carpet and a focus on celebrities, fashion and culture.

The red-carpet show will begin at 3:30 p.m. Eastern time, and the game will kick off around 6:30 p.m.

Fresh off his five wins at this year’s Grammy Awards, Kendrick Lamar gets an even bigger stage as the main event of the Super Bowl’s halftime show, where he will be joined by SZA. That a centerpiece of Mr. Lamar’s performance will very likely be his song “Not Like Us,” which is a direct attack on the rapper Drake, might require some explanation for people who are less familiar with his work.

Before the game, Jon Batiste, the Grammy-winning singer and songwriter, will sing the national anthem; Trombone Shorty, a fellow New Orleans musician, and Lauren Daigle, a superstar in Christian music, will perform “America the Beautiful”; and the actress and singer Ledisi will perform “Lift Every Voice and Sing.”

When is President Trump’s interview? And will he be there?

As part of Fox’s pregame show, the network will feature a prerecorded interview with President Trump that is expected to air at 3 p.m. Eastern time. A presidential interview on Super Bowl Sunday is not uncommon — Mr. Trump has done it before, as has former President Barack Obama — but former President Joe Biden did not do so during his time in office.

If Mr. Trump were to attend the game in person — a possibility that has yet to be officially confirmed — it is believed that he would be the first sitting president to do so.

What about the commercials?

The days of being shocked by Super Bowl commercials are mostly over, as the bulk of the ads are released in advance. But for some viewers, watching at home will be their first time seeing the ads.

Among those to watch: one for the mayonnaise brand Hellmann’s that recreates a classic film scene from “When Harry Met Sally,” starring the original actors from the movie, Billy Crystal and Meg Ryan, with help from the actress Sydney Sweeney. In another movie tribute, Vin Diesel, Michelle Rodriguez and Ludacris, are in a spot for the ice cream maker Häagen-Dazs titled “Not So Fast, Not So Furious.”

And fresh off last year’s success, Dunkin’ is back with the DunKings, which the company teased during the Grammys, featuring appearances from Ben Affleck, Casey Affleck and Jeremy Strong.

Will Taylor Swift be there? Is there any chance she gets engaged?

There is every expectation that Taylor Swift will be there in New Orleans to support her boyfriend, Travis Kelce, of the Chiefs, given that she traversed the Pacific in the middle of her Eras Tour to make last year’s game. On Monday, during the N.F.L.’s Opening Night with players, Mr. Kelce nodded to Ms. Swift’s father being an Eagles fan but said he expected her family to rally around Kansas City for this game.

As for the question of whether a third straight Chiefs Super Bowl win could end with a Swift-Kelce engagement, betting markets currently view it as a very remote possibility. When asked if he planned to present a ring to anyone special after the game, Mr. Kelce did not take the bait.

“Anyone special? A Super Bowl ring?” he said to the gaggle of assembled reporters. “Next question.”

Any other significant others to watch for?

Another fixture at Chiefs games is Brittany Mahomes, the wife of quarterback Patrick Mahomes. While Ms. Mahomes gave birth to the couple’s third child, Golden, on Jan. 12, Mr. Mahomes said on Monday that he expected his whole family to be in New Orleans for the game.

The entire Kelce crew — Travis’s brother, Jason; sister-in-law (and podcasting star), Kylie; and parents, Donna and Ed — is likely to be there. The rooting loyalties of that group, however, might be divided, as Jason Kelce was a star player for the Eagles and Kylie Kelce is a longtime fan of the team.

Firmly on the Eagles side of things is Anna Congdon, the partner of Philadelphia’s superstar running back Saquon Barkley, who has built up a sizable social media following of her own. The couple recently announced their engagement after having been together since college.

What about other celebrities?

There are always celebrities at the Super Bowl, but there are a few that are particularly strong bets to show up for this matchup.

The actors Paul Rudd and Jason Sudeikis are devoted fans of the Chiefs and regularly attend games. And Bradley Cooper is a huge Eagles supporter who famously played a superfan in the 2012 film “Silver Linings Playbook” and has frequently been spotted on the sidelines.

The parties and events leading up to the game will draw several major celebrities to New Orleans. Shaquille O’Neal is hosting Shaq’s Fun House on Friday with a performance from Ludacris, and Uber is planning a party with a performance from Travis Scott.

In a charming bit of counterprogramming before the game, the Puppy Bowl’s Lombarky trophy will be in play again this year, as Team Ruff and Team Fluff, filled with more than 100 puppy players from 80 shelters and rescues across 40 states, face off on Sunday at 2 p.m. Eastern time on Animal Planet.